Preliminary Counteraction
One of the TRIZ lenses is called “Preliminary Counteraction.” It is where you put a preventative measure in place to
Other way Round
One of the valuable TRIZ tools are the “40 Principles” or what I like to call the “40 Lenses.” One
Weight Compensation
One of the valuable TRIZ tools are the “40 Principles” or what I like to call the “40 Lenses.” One
Zero Budget
One of the vaulbale TRIZ tools is the Ideal Final Result (IFR). Another version of it is to assume you
One Page Proposal
A One Page Proposal is a communication tool that is invaluable to your business. It can get an idea moving
Made to Stick
SUCCESS stands for Simple, Unexpected, Concrete, Credible, Emotional Story. It is the foundation of the new hit book and it
Breakfast with the Birds
What available resources do you already have that you could use to improve your products and services? Here is an
Product Packaging – Bridgeclimb
One key consideration in your marketing plan is how to “Package and Present” your product or service. The right decision